1e. “Boom” Baby Boomers. Why integrating health and social care is the future
Tracks
Track 5
| Saturday, May 24, 2025 |
| 10:30 - 11:15 |
| Courtyard room 1 |
Details
There is an artificial line drawn between health and social care. The reality is, the two lay on a spectrum. What we do in our lives affects our health. And the state of our health affects what we can do. This dynamic interplay between the two is especially apparent as we age.
Disappointingly Australia’s healthcare system is plagued by fragmentation and siloing. Artificial lines.
Challenging this status quo presents us with incredible opportunity.
What I’m here to prove is that primary health care as defined historically by the World Health Organisation Alma-Ata 1978, was always intentioned to have full integration of health and social care, and that modern-day general practice can rekindle that flame. Together we can fulfil our mission and usher in a new era of structurally and virtually integrated care. This pursuit is highly synergistic for Australian independent general practice and represents a win-win-win.
With an emphasis on multidisciplinary team care, we will explore ways to make integrating health and social care commercially viable by tapping into accessory revenue streams and the creation of a subscription model.
“Boom” Baby Boomers. The first baby boomers turn 80 in 2026; “Boom!”, that’s for sure. Australia faces a rapidly ageing population, and we will consider ways you can integrate health and social care, to ride this wave economically and in a way that benefits broader society in the spirit of the common good.
Learning Outcomes:
• Describe the Baby Boomer psychographic
• Explain why integrating health and social care is good for your patients and the practice.
• Discuss how to integrate health and social care including:
a. Funding and sustainability.
b. Key organisational behaviour and management strategies
c. Next steps
Speaker
Dr Floyd Gomes
Chief Executive Officer
Atticus Health
1e. “Boom” Baby Boomers. Why integrating health and social care is the future.
Biography
Dr Floyd Gomes is the Founder, Director and practising General Practitioner at Atticus Health. Prior to studying medicine, he obtained a Bachelor of Commerce (Banking & Finance) and worked in banking. After becoming a GP in 2013, he went on to create Atticus Health which now includes 10 medical clinics across Victoria and Queensland. In 2017 Atticus Health was awarded RACGP General Practice of the Year, Australia. Dr Gomes is especially interested in aged care, and has a passion for helping older people live at home. This purpose spurred him to create Mark & Sylvie’s Home Care, named after his late parents. Dr Gomes is currently undertaking a Master of Business Administration at Melbourne Business School.
Outside of work, Dr Gomes is a father of five beautiful kids who’ll all give you a beautiful run for your money in an argument! He’s fortunate to have found a true companion in his wife, Dr Nathalie Gomes, who is an anaesthetist. However, most of the time he puts her to sleep with his stories! His hobbies include gardening (especially native plants), pets (too many), the beach and running (slowly).
