5b. From Data to Direction: The Benchmarks and Trends Shaping Practice Success
Tracks
Stream 2
| Sunday, May 24, 2026 |
| 10:30 - 11:15 |
| Cockle Bay 1 |
Overview
Partner presentation - Cubiko
Details
From Data to Direction: The Benchmarks and Trends Shaping Practice Success explores how data can drive better decisions and outcomes in general practice.
The session begins by outlining why data matters, linking it to sustainability, efficiency, and improved patient care. It then highlights the key industry benchmarks and trends influencing general practice today, including funding changes, workforce pressures, and evolving patient expectations. Attendees will learn which financial, operational, and clinical metrics truly define success, with examples of how leading practices use data to enhance performance.
The presentation also shows how to turn insights into action, identifying opportunities to strengthen sustainability and quality of care. Finally, it focuses on building a data-informed culture, helping teams understand how data impacts patient outcomes and practice growth, before closing with practical takeaways and next steps.
The session begins by outlining why data matters, linking it to sustainability, efficiency, and improved patient care. It then highlights the key industry benchmarks and trends influencing general practice today, including funding changes, workforce pressures, and evolving patient expectations. Attendees will learn which financial, operational, and clinical metrics truly define success, with examples of how leading practices use data to enhance performance.
The presentation also shows how to turn insights into action, identifying opportunities to strengthen sustainability and quality of care. Finally, it focuses on building a data-informed culture, helping teams understand how data impacts patient outcomes and practice growth, before closing with practical takeaways and next steps.
Speaker
Dr Max Mollenkopf
GP
Whitebridge Medical Centre
Chairperson
10:30 - 11:15
Mr Nick Adams
CEO
Cubiko
From Data to Direction: The Benchmarks and Trends Shaping Practice Success
10:30 - 11:15
Nick Adams is the Chief Executive Officer at Brisbane-based software company Cubiko, an innovative platform that helps general practices use data to deliver better patient care and achieve financial sustainability.
Nick is a solution-focused leader with a track record of building and scaling successful technology companies. He drives product innovation in complex, heavily regulated environments and has a passion for turning data into actionable insights that eliminate inefficiencies.
Dr Bruce Willett
Clinical Director
Cubiko
From Data to Direction: The Benchmarks and Trends Shaping Practice Success
10:30 - 11:15
Bruce has more than three decades of experience in general practice, combining patient care with leadership across the Australian healthcare sector. A GP since 1989, he established two large practices in the Bayside area south of Brisbane and now serves as Clinical Director at Cubiko.
His impact extends beyond clinical work through his leadership with the Royal Australian College of General Practitioners, where he served as Vice President from 2020 to 2023 and Queensland Faculty Chair from 2016 to 2023. During this time, he helped shape key policy, including GP payroll tax exemptions in Queensland and the transition of GP training back to the RACGP. He also founded the GPs@Parliament program in Queensland, now adopted nationally.
He was recently awarded the Rose-Hunt Award, the RACGP’s highest honour, recognising his contribution to general practice advocacy and education.
