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5b. From Data to Direction: The Benchmarks and Trends Shaping Practice Success

Tracks
Stream 2
Sunday, May 24, 2026
10:30 - 11:15

Overview

Sponsor presentation - Cubiko


Details

From Data to Direction: The Benchmarks and Trends Shaping Practice Success explores how data can drive better decisions and outcomes in general practice.
The session begins by outlining why data matters, linking it to sustainability, efficiency, and improved patient care. It then highlights the key industry benchmarks and trends influencing general practice today, including funding changes, workforce pressures, and evolving patient expectations. Attendees will learn which financial, operational, and clinical metrics truly define success, with examples of how leading practices use data to enhance performance.
The presentation also shows how to turn insights into action, identifying opportunities to strengthen sustainability and quality of care. Finally, it focuses on building a data-informed culture, helping teams understand how data impacts patient outcomes and practice growth, before closing with practical takeaways and next steps.


Speaker

Agenda Item Image
Mr Chris Smeed
Founder & CEO
Cubiko

From Data to Direction: The Benchmarks and Trends Shaping Practice Success

10:30 - 11:15

Biography

Chris Smeed blends real-world practice experience with bold thinking in health tech. As CEO and founder of Cubiko, and founder of Halo Connect, he’s behind tools like Cubiko Insights & Calculate and is one of the hosts of the Medicubes podcast. Chris is just as comfortable talking GP fee structures as he is data strategy and he genuinely loves working with practices to improve care and business sustainability.
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