2c. Developing Your LinkedIn Presence: A Practical Workshop for Practice Managers and Owners
Tracks
Stream 3
| Saturday, May 23, 2026 |
| 11:20 - 12:05 |
Details
Your LinkedIn presence is more than a profile. It is your digital first impression. For many practice managers and owners, it is also one of the most underused tools for building credibility, supporting recruitment, and strengthening the practice brand.
In this interactive workshop, participants will learn how to create a professional and compliant LinkedIn presence that reflects their expertise, their clinic’s values, and the quality of care they deliver. The session focuses on practical steps that can be applied immediately to enhance visibility, attract talent, and engage confidently online.
Drawing on more than 15 years of experience working with healthcare professionals and practices across Australia and New Zealand, Kylie Chown will guide attendees through how to optimise their personal and practice profiles, communicate expertise without breaching compliance, and understand what to post, how often, and how to engage. Participants will leave with a clear action plan and confidence to implement what they have learned.
This workshop is suitable for both practice owners and managers who want to build confidence in their online presence and take control of how they and their clinic are represented in the digital space.
In this interactive workshop, participants will learn how to create a professional and compliant LinkedIn presence that reflects their expertise, their clinic’s values, and the quality of care they deliver. The session focuses on practical steps that can be applied immediately to enhance visibility, attract talent, and engage confidently online.
Drawing on more than 15 years of experience working with healthcare professionals and practices across Australia and New Zealand, Kylie Chown will guide attendees through how to optimise their personal and practice profiles, communicate expertise without breaching compliance, and understand what to post, how often, and how to engage. Participants will leave with a clear action plan and confidence to implement what they have learned.
This workshop is suitable for both practice owners and managers who want to build confidence in their online presence and take control of how they and their clinic are represented in the digital space.
Speaker
Ms Kylie Chown
Speaker
My Digital Brand
Developing Your LinkedIn Presence: A Practical Workshop for Practice Managers and Owners
11:20 - 12:05Biography
Kylie Chown is a LinkedIn Strategist and Digital Reputation Advisor with more than 15 years’ experience helping professionals, leaders and organisations strengthen their visibility, credibility and commercial presence online.
She works with practice owners, healthcare leaders and professional services teams to turn LinkedIn into a strategic business asset rather than a passive profile. Her work focuses on positioning, authority building and relationship development, helping busy professionals attract the right opportunities, referrals and partnerships without adding unnecessary complexity to their day.
Kylie has delivered LinkedIn strategy and training across Australia, New Zealand, the USA and Asia-Pacific, and works with corporate teams, government agencies and high-performing business owners. She is Australia’s first Certified Social Media Crisis Advisor and a trainer for organisations including the Australian Institute of Management and Social Media College. She has also been featured in national and international media for her expertise in LinkedIn strategy and digital reputation.
